Palóc út Hagyományőrző utak


Interreg V-A Slovakia-Hungary Cooperation Programme 


Project date: 01.01.2018. - 31.12.2019.

Project acronym: Palócland - Hont - Podpolanie
Project title: Palócland - Hont - Podpolanie: visitor-friendly development of common cultural heritage  thematic routes
Project No.: SKHU/1601/1.1/175


Project partners:

- Palóc Út Kulturális Turisztikai Klaszter Egyesület (Lead Beneficiary - HU)

- Vanyarc Községi Önkormányzat (HU)

- Hagyományos Értékek Megőrzéséért Alapítvány (HU)

- Slovenské národné múzeum (SK)

- Komunikačné centrum Detva, n.o. (SK)

- Obec Hrušov (SK)


Project summary:

Palócút cultural Tourism Cluster Association as a cultural thematic route in the Hungarian-Slovak border region, Podpolanie Cultural route planner, DC DETVA Founation for Preservation of Traditional Values, Slovak National Museum and municipalities of Hrusov and Vanyarc are putting forward a joint proposal. The common objective is to utilise the cultural traditions and natural values of the border region, to develop and connect new and current attractions and thematic routes, to create sustainable and family friendly tourism product sets, and the organisation necessary to manage the „Palócföld - Hont - Podpol'anie – Cultural Heritage Thematic Route”.

Target groups:

1.) Tourists, especially from the neigbouring country

2.) Population of the region

Our objectives - sustaining and improving attendance in order to increase the number of visitors by 10% - 

- investments providing new functions,

- comprehensive resource survey of the region, and based on this

- the creation of a joint cultural thematic route.

New supply elements will be developed thanks to the project.

Open workshops, travelling exhibitions, new thematic routes for hikers, cyclists and car drivers with smart map application. Programme packages connecting cultural and natural values. New permanent exhibitions in the area and organisation of 10 major events. We establish 15 playgrounds with traditional games and bicycle rentals on those settlements in which family- and visitor friendly services are absent.


Our joint task is to make marketable products of current attractions, and to put together programme packages; to group events into unified series of programmes, new visual identity, brand building, introduction of trademark system, joint marketing activities, information points, printed and online marketing, travel film, exhibition participation, scientific research, publicity and knowledge transfer complete the project.