Palóc út Hagyományőrző utak



Interreg V-A Slovakia-Hungary Cooperation Programme 


Project date: 01.01.2018. - 31.12.2019.

Project acronym: Palócland - Hont - Podpolanie
Project title: Palócland - Hont - Podpolanie: visitor-friendly development of common cultural heritage  thematic routes
Project No.: SKHU/1601/1.1/175

Total awarded support for the project: 1.301.386,91 EUR


Project partners:

- Palóc Út Kulturális Turisztikai Klaszter Egyesület (Lead Beneficiary - HU)

- Vanyarc Községi Önkormányzat (HU)

- Hagyományos Értékek Megőrzéséért Alapítvány (HU)

- Slovenské národné múzeum (SK)

- Komunikačné centrum Detva, n.o. (SK)

- Obec Hrušov (SK)


The following content is available for the project:






Project summary:


Palócút cultural Tourism Cluster Association as a cultural thematic route in the Hungarian-Slovak border region, Podpolanie Cultural route planner, DC DETVA Founation for Preservation of Traditional Values, Slovak National Museum and municipalities of Hrusov and Vanyarc are putting forward a joint proposal. The common objective is to utilise the cultural traditions and natural values of the border region, to develop and connect new and current attractions and thematic routes, to create sustainable and family friendly tourism product sets, and the organisation necessary to manage the „Palócföld - Hont - Podpol'anie – Cultural Heritage Thematic Route”.

Target groups:

1.) Tourists, especially from the neigbouring country

2.) Population of the region

Our objectives - sustaining and improving attendance in order to increase the number of visitors by 10% - 

- investments providing new functions,

- comprehensive resource survey of the region, and based on this

- the creation of a joint cultural thematic route.

New supply elements will be developed thanks to the project.

Open workshops, travelling exhibitions, new thematic routes for hikers, cyclists and car drivers with smart map application. Programme packages connecting cultural and natural values. New permanent exhibitions in the area and organisation of 10 major events. We establish 15 playgrounds with traditional games and bicycle rentals on those settlements in which family- and visitor friendly services are absent.


Our joint task is to make marketable products of current attractions, and to put together programme packages; to group events into unified series of programmes, new visual identity, brand building, introduction of trademark system, joint marketing activities, information points, printed and online marketing, travel film, exhibition participation, scientific research, publicity and knowledge transfer complete the project.


Press information is here

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23. April 2018. Press Conferences:

 Palóc Út Klaszter Egyesület organized opening press conference of the project Interreg V-A Slovakia - Hungary Building Partnership, number of the winner project is SKHU/1601/1.1/175 the name of the project is Palócland – Hont – Podpoľanie, The conference was at 23 April 2018 in House of Projects, in Balassagyarmat.

 The event was opened by József Bózári, he is the leading beneficiary’s chairman (Palóc Út Klaszter Egyesület). In his presentation introduced history of Palóc Út Klaszter Egyesület, the background of the project connected with Palóc Út - in the two years implementation period - which activities they will plan.

 The participant’s common objective are to utilize the cultural traditions and natural values of the border region, to develop and connect new and current attractions and thematic routes, to create sustainable and family friendly tourism product sets and to make infrastructure for sustainability project. Representatives of the media and different professional organizations were invited to the press conference. The project partners presented their roles in the Palócland-Hont-Podpolanie project and the expected outcomes of the co-operation.


 Further speakers: Teréz Nedeliczky project manager of the Vanyarc Községi Önkormányzat, Báder Miklósné chairmen of the curatorium Hagyományos Értékek Megőrzéséért Alapítvány, Jarábik Gabriella director of the Slovenské Národné Múzeum, Elena Jankovičová director of the Komunikačné centrum Detva, n.o., Pavel Bendik mayor of Obec Hrušov.


Photo documentation is here.


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11. July 2018. Work Shop:


Palóc Út Klaszter Egyesület organized in Hrusov on 11 July 2018 the second project discussion. The Workshop was about the winner project of the Interreg V-A Slovakia-Hungary partnership program, the winner project is called Palócland – Hont – Podpolanie SKHU/1601/1.1/175. Professional representatives and project representatives participated in the event.

Item 1. The project members reported about the implementation of the projects. They had problems to keep the schedule. The public procurement interface was transformed, therefore the Hungarian members did not got advance money.

Item 2. They discussed information and publicity elements. The leading partner informed the participants about the mandatory communication elements, and how to proof communication elements with documentation.

Item 3. They discussed the Study Tour, it will hold in 2019. It will a two days event, they will invite 20 journalists and they will present every location of project, the hosting members will wait the guests with local foods and traditions.


Photo documentation is here.


12. March 2018. Work Shop:


 Palóc Út Klaszter Egyesület organized the first workshop of the project Interreg V-A Slovakia - Hungary Building Partnership, the number of the winner project is SKHU/1601/1.1/175 the name of the project is Palócland – Hont – Podpoľanie, first workshop was at 12 March 2018 in House of Projects, in Balassagyarmat. 

 1. Item had been about the assignation of the Slovak Leading beneficiary. Leading beneficiary said that, the Subsidy Contract had been signed. Komunikačné Centrum Detva became the Slovak Leading Beneficiary. Representatives of Slovak National Museum will help in the communication between Slovak and Hungarian project members.

 2. Item had been about the preparations of the opening press conference. The leading beneficiary plan to realize in the implementation time three press conferences: opening press conference, closing press conference and the conference around the 4. period. Leading Beneficiary will pay for the total expenditure of the press conference. The participants selected the following date and location:

 Location: House of Projects, Balassagyarmat

 Date: 23.04.2018

 In the 3. Item had discussed changes around the budget of the events.  Partners of Detva created the project poster, which other members can use as a sample. At the end of workshop was discussed the monitoring report, what they have to send to 15. May.

Photo documentation is here.


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